Business leaders are increasingly philanthropic. According to Charity Navigator, corporate giving is the fastest growing funding channel for nonprofits. What’s happening? Visionary business leaders are utilizing Corporate Social Responsibility initiatives to compliment their philanthropy initiatives.
Corporate Social Responsibility (CSR) is on the rise with 86% of S&P 500 companies active. Recent studies show that private companies are even more likely to have CSR initiatives that impact their communities. The trend will continue. Companies with strong philanthropy and CSR initiatives have greater employee engagement, stronger customer loyalty and therefore better bottom lines.
Take the Initiative
Paradoxically, most nonprofit leaders do not know how to engage their for-profit peers. According to NP Source, 80% of nonprofits said they have difficulty building strong corporate partnerships. This is strong evidence that opportunities to create transcendent value for both businesses and nonprofits are missed.
Build to Thrive partners have had the privilege of building deep, meaningful relationships both large and small companies in Atlanta. They want to invest holistically in nonprofit causes. Corporate leadership teams and employees alike want to be part of the transformational narrative being written in the lives of people impacted by organizations with great causes. They have a desire to be a part of something bigger.
Build Strategic Partnership
Our visionary approach to corporate engagement creates enormous value for our clients. Nonprofits will begin with creative initiatives to engage business leaders, owners and employees. It is important to pursue alignment of business and nonprofit values and goals so that opportunities for brand and marketing elevation multiply. This linkage builds long term strategic partnership. As trust grows, we add layers of value to both businesses and nonprofits by establishing initiatives to reach businesses, peers, networks and their families.
Creating the mutually beneficial relationships that characterize these partnerships is what we specialize in at Build to Thrive. It is powerful. Recently a business leader wrote, “your initiative provided transcendent value to me, my family and friends, and my business.”
Build to Thrive can help
Build to Thrive can help nonprofit leaders establish a primary channel to have a near term impact on your fund development outcomes. We can also help business leaders design philanthropy and CSR programs that will enhance the quality and value of your business. We have navigated many such partnerships over the years and have the processes that are effective and efficient.Contact Us
We are the expert guides that you need in this endeavor.
Please call our managing partner, Jack Griffin, at 770-328-4673 to inquire.