Case for Support Creation

Your case statement should be the basis for all communication and solicitations with donors. It is the touchstone for fundraising. Your case statement needs to be a comprehensive, accurate and compelling document that grabs the reader’s attention.

The essence of a case statement can be presented as simply as a fact sheet or with great detail that might fill a folder with supporting budgets, program details, charts, and photographs. A Build to Thrive case statement is donor-centric with reasoning and language that connects with foundation leaders, as well as current and potential major donors. Ideally, it is in alignment with the messages of your annual campaign marketing channels.