Coprorate Engagement

It’s no secret that business leaders are making enormous investments by adding causes to their brands. Their Corporate Social Responsibility (CSR) teams are researching and traveling the world looking for the cause that will elevate their brand while unifying investors, customers and employees.

What are you doing to capture their attention and cultivate their engagement with you?

The stakes are enormous. Businesses gave $20.8 billion in 2017. While total giving to charity was up 5%, giving by corporations was up 8% ($20.8 B) (NPSource). That’s not the whole story. Consider this:

• Sponsorship is the fastest growing marketing medium (IEG report).
• Businesses love matching the individual gifts of employees.
• Business brands elevate your charity’s brand creating value across your marketing efforts.
• Businesses inspire major gifts from owners, executives and other senior leadership.
• True business leaders challenge other business leaders to follow their lead.
• Businesses have the potential to provide tremendous in-kind value of donated goods and services to your cause.

If you think that a great foundation proposal is the answer, you have not understood the interests of business leaders. If your event sponsorship campaigns are struggling annual programs, you still have a transactional approach to business relationships.

You need a new approach. Build to Thrive will show you how to to ignite new levels of business engagement with your charity nonprofit.

Call us and begin to build your Strategic Engagement program.