Digital Communications

In today’s competitive marketplace, defining and implementing an effective digital communications strategy is increasingly complex.  With so many design and technical facest to consider, it is nearly impossible for an in-house team to manage.

Build to Thrive will establish a digital strategy and launch new digital initiatives for your business or nonprofit. Our process begins with an assessment and review of benchmarks.  Then we help you define your communication goals and the best avenues to reach them.

Most nonprofit charity organizations utilize a digital presence only in the mass market space.  The story and call to action focuses on generating the first donation and then repetitive clicks at the same level.

First, you need one story that inspires both the first gift and the growing commitment to your cause.  Then you should offer a customized digital experience to returning donors, upgrade strategies, and offers for major gift partnerships.  Digital pathways can lead to opportunities for greater involvement and transformational experiences.

Our consultants have strong capacity to provide the basics such as web site design and build, digital marketing tactics including SEO, PPC, social media marketing, email, and influencer marketing.  We can help with everything from keyword research and planning, running and optimizing campaigns, landing page design, and tracking the results.

Not only are there many great digital marketing techniques, but new ones emerge every year.  Your team may have capacity and skill to execute on some techniques. Build to Thrive consultants will help you add new capacity, seasonal capacity, or outsourced solutions to your digital challenges.  We can make it work because we begin with agreement around strategy.

With strong and integrated marketing you will be able to focus on fulfilling the mission of your organization.  Build to Thrive consultants will help you establish digital strategy and launch new digital initiatives.